Market Research & Validation
You have a great concept... but what does the market think?
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Market Analysis
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Curating Assumptions
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Hypotheses Development
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Testing Execution
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Data Analysis
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Advice
Eliminate the unknowns before building your product, validate your assumptions with your target audience.
Why validating makes sense.
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Establish market need
One of the biggest reasons start up’s fail is that their products have no market need. Quantitative market surveys may help you avoid building a product that nobody needs to use.
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Expand your horizons
Qualitative participant feedback deep dives into key points derived from surveys. Not only does this further strengthen your products validity, it can also help you refine your product offering.
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Investors LOVE it!
Rigourously testing your concept in the active marketplace reduces the risks of failure, investors love to see that there is a real and unmet need for your product.
Are you struggling to completely define your product? Are issues you cannot resolve?
Its fair to say that not everyone can be expected to have all of the answers. We can assist in removing some of the blindspots by capturing tangible market inputs.
We work with established businesses looking to innovate or pivot current products.
Established businesses need to follow the same process when looking to make significant product changes. Our process is easily adapted to provide insights when looking redefine your products.
Our Approach
We have a process that works.
If you're looking for an agency that understands your unique needs, you've come to the right place. We understand that every concept, product, and business has its own unique goals and objectives, and we'll work with you to develop a strategy and direction that meets your needs. So if you're ready to take your business to the next level, let's get started.
Goals and objectives for the product are established first. Assumptions are compiled, and each assumption is given a ranking on the importance to the goals and whether evidence is readily available or not. This process distils down to the key assumptions that have no evidence, which forms the basis of market surveys.
We will survey the market to validate our key assumptions. This will help us to focus our broad market approach. One of the methods we may use is online surveys. We can define a specified audience and deploy a highly structured questionnaire. With the platforms we use, we can have 1000’s of completed surveys ready for review in 24 hours!
When compiling market data, it's important to identify the wins, and areas in need of clarification in order to develop a highly structured format for conducting personal interviews with potential customers. This can produce highly prized soundbites that will enhance, or completely alter the direction of your business. Conducting targeted interviews is a great way to gather the information you need to make informed decisions about your product or business. By speaking directly with potential customers, you can get valuable feedback that can help shape the future of your company.
We take data analysis seriously. We critically examine every query and answer to develop themes that can be applied in a real and practical capacity. Our designers style a professional report document, with all elements easily transferred into white papers and pitch decks.
In Case You Were Wondering....
A huge contributor to Start Up failure is, they cannot establish product/market fit. Of the companies that have failed, 42% stated their product had "no market need".
It stands to reason that if you fail to address a need in the market, your product will not survive. Before you invest time and money into building a product, it is vital that you have a market that will value the solution you have created. We have proven processes to validate your product well before you start building it.
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