Smartphones have quickly gone beyond the basic function of calling and texting. Today, people use them to shop, search, find a good restaurant – and basically, to function in everyday life. Thanks to the birth of apps, the smartphone boom won’t be slowing down anytime soon.
The advantage of apps is a two-way street. Users find that apps make their lives easy, while the people behind the app benefit from its revenue-generating power. More and more, brands and businesses are using apps as a direct channel to interact with their target audience. And at an impressive rate, apps have paved a new way to succeed in the current competitive market.
Why Apps for E-commerce?
The beauty of mobile apps can easily be attributed to accessibility. Mobile apps allow users to learn about a company’s products or services in the easiest and fastest way. Prospective clients can view product or service details by simply tapping their phone’s screen. It’s no surprise that experts project that sales initiated through mobile apps will increase by 30 per cent in the next five years.
One of the most distinct advantages of e-commerce mobile apps is its ability to instantly alert users of any new updates about the company, whether it’s a new product, a limited time offer, or any upcoming events.
Global E-commerce Transactions
According to a report from Business Insider, mobile apps were the most popular e-commerce platform for retailers with shopping apps in the last quarter (Q4) of 2017. Global e-commerce transactions only accounted for 31 per cent in Q4 of 2016; however, the global market spiked up to 46 per cent in Q4 2017.
Focusing on User-Experience
If you want to capitalise on mobile apps’ growing share of transactions, today may be the best time to do it. But make sure you have the right people and the right technology with you to develop and launch the app.
Based on the Business Insider report, 61 per cent of smartphone users expect mobile app pages to download in four seconds or less. However, many retail apps do not meet this demand, with some pages taking over thirty seconds to download. Slow loading apps can drive users away, causing businesses to lose sales in the process.
At the App Team, we have the solution to that.
Work with Us
With over six billion apps downloaded since 2010, there is no doubt that the app industry is growing at an extraordinary rate. The App Team helps you take advantage of these opportunities by transforming your business ideas into engaging, user-friendly apps.
We specialise in app design and development for various platforms such as Android, iOS and hybrid apps. From solution design to quality assurance testing, we cover all bases to ensure that your app looks sophisticated and functions with technical excellence.
We also focus on responsiveness. We make sure that your app works smoothly across all devices regardless of operating system, screen size and processors. As a leading app development company in Australia, we know how to get the best out of Android and Apple’s operating system.
Wherever you are in the creative process of developing an app, we will gladly step in to help you make it operational. Call 1300 683 287 for more details on our app development services.