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September 2021

Custom Mobile Apps For Business

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Globalization has led to to a digitalized world, in which everything is done with ease. The digitalization of the world, has changed the modus operandi of many sectors, with marketing being one of them. While we used to have flyers and door-to-door marketing before, mobile marketing is now the order of the day. One part of mobile marketing that has a lot of potential for business owners, is custom mobile applications. Customized mobile applications are effective marketing tools that are useful for businesses in more ways than one.

How Custom Mobile Applications Benefits Businesses

Perhaps, the best thing about custom mobile applications for businesses, is the fact that they are effective in any industry. Whether shopping, fashion, healthcare, travel, gaming or entertainment, you can connect to your target audience using custom mobile apps. Below are some ways in which custom mobile apps can benefit your business.

  • Welcome Experience: It is well known in the business world, that the first impression that a customer enjoys, is instrumental in keeping them in your clientele for a long while. The welcome experience that a user enjoys on your brand’s mobile app might be all it takes to convince them, that they are in the right place. There are tools that you can utilise in order to give the user an impressionable first experience. Information like the user’s geographical location, their purpose for downloading the application and what they need. Such information will then be used to give the users, a welcome experience that will provide them with all they need as soon as possible. The best way to provide an unforgettable welcome experience for new users is to provide them with useful information about the app. This should contain details of what the application can help them with, as well as the best way to navigate the app. For the best user experience, ask users for their preference in order to customise the app to required taste.
  • Push Notifications: While a great welcome experience will help you provide a good first impression, push notifications will keep the consumer relationship going. Using push notifications, you can communicate with effectively with your app users. With a single click, they get notified of new features on the app, new offers as well as recommended in-app purchases. This will give them a satisfying user experience, as they get to stay up-to-date with changes on the app. Having push notifications on your app will benefit your business, as users will be notified about new products and services, as well as discounts and sales offers.
  • User Engagement: Application users appreciate it when their feedback is taken seriously. This is because, it gives them a sense of importance and acts as a way of fixing any problem they might be encountering. Seek suggestions and feedback from your app users, from time to time. This will help you to create a better user experience. Creating a better user experience will help you retain old users, as well as convert leads to new clients. Testimonials are key to a successful business, and your app should not be any different.
  • In-App Community: Creating an in-app community is essential for business mobile apps. These communities help users to feel a sense of belonging. There, they get to share common problems, with recommendations made on the solutions to these problems. An in-app community could be instrumental in bringing users back to your app regularly. This is why it is best to create a community that functions optimally.

Other ways in which a mobile application could benefit your business includes user incentives and providing engaging content regularly.

Final Words

The world of marketing is changing rapidly, and it is important to adjust to these changes if you intend to stay ahead. Developing a mobile application for your business might be all that you need, to get your big break. Find a reputable mobile application development company, share your vision for the application and bring it to reality. Utilise the benefits of custom mobile business apps discussed above, and you can be sure to get the best results.

Develop Mobile App For Android And iOS

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The choice of platform is one of the most important choices to make when developing a mobile application. Developers usually choose between a mobile application that runs on Android operating system, or one that works on iOS. These apps that work on a specified operating system are referred to as native apps. They can also develop cross-platform mobile applications, which are apps that run on both iOS and Android operating system. Cross-platform apps are different from native apps, in the sense that they are developed with a single codebase, usually written in a single framework. Asides running on both Android operating system and iOS, some cross-platform apps also work seamlessly on desktop and the web. We will discuss below, important things that you need to know about developing cross-platform applications.

What Is The Need For Cross-Platform Mobile Application Development?

You may wonder why there is a need to create cross-platform mobile applications, when native apps that work for specific operating systems can be developed. There are a number of reasons for this. One of the reasons is that creating cross-platform mobile applications is cost effective. When you develop a cross-platform mobile application, it is basically a one-size-fits-all app that works for all platform. Developing the app with a single codebase means that it will work on both Android operating system and iOS. For native apps, you have to develop two or more different apps making use of multiple coding languages. As such, you incur more cost developing multiple mobile applications. Developing a cross-platform mobile application also saves time. You spend time developing just one application in a single framework, instead of two which is required with native apps. As there is only one project to work on, monitoring productivity is much easier.

Choosing Between A Native App And A Cross-Platform App

Seeing that you have two options considering the platform for your apps, it might be quite difficult to make the correct choice. Choosing between a native app and a cross-platform app can be made easier, by understanding the best conditions for each option. Below are conditions, which are not ideal for cross-platform apps. In such situations, it is best to go for a native app.

  • Lack Of Experience: When your team of developers have no experience using multi-platform technology, it is best to go for native apps. Going ahead with cross-platform mobile application without experience, might not yield the best results.
  • If the mobile application requires a low-level mobile API, it is best to go for a native app.
  • A cross-platform app is not your best option, if you are seeking great performance and effectiveness.
  • You should develop a multi-platform mobile app, if you intend to integrate it with external devices like IoT. Otherwise, a native app is the best choice.
  • Another thing to consider is the type of app that your competition uses. If the competition uses a native app, developing a native app too, is the smart option. Also if a cross-platform app is the choice of the competition, it is best to go for a cross-platform app.

What Are The Best Cross-Platform App Technologies

The best cross-platform development technologies are Flutter and React Native. These technologies stand out for their big name makers, as well as their effectiveness. Flutter was created by Google, while React Native was created by Facebook. They are both efficient app technologies with amazing benefits that make app development easy and straightforward. Founded in 2017, Flutter has well-organized documentation and fast performance. React Native was founded in 2015, and gives users the option of hot reloads. Some cross-platform applications created with Flutter include Google Assistant, Google Ads, Alibaba Group as well as Tencent. Apps that run on React Native include Instagram, Pinterest, Airbnb, Walmart, Uber Eats, and Skype.

Final Words

A good number of leading brands around the world, make use of multi-platform technologies for their applications. Using a cross-platform apps can save you money and time, when done properly. Do a market research first, and determine what the best option for your industry is. Consult the team of developers to be sure that they can create a cross-platform app that works seamlessly. With the right team, you can get the best out of a multi-platform application.

Apple iOS 14 – Privacy Changes

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Apple are one of the leading brands when it comes to smartphones production around the world. One of the reasons for their position as a foremost company in the smartphone market, is the special security and privacy features that their phones and gadgets offer users. It has become a norm for every new iOS release to come with new security and privacy features, and iOS 14 is no different. These new features are very impressive, and we have compiled them in a detailed list.

New Security And Privacy Features

  • Controlled Usage Of Camera And Microphone: On previous iOS versions, mobile applications require permission in order to have access to the microphone and camera. iOS 14 takes it a step forward, by adding indicator dots on the top of the screen, whenever these features are being used. The indicator dots is a foolproof means to detect applications, that are making recordings without your knowledge or consent. The indicator dots have designated colours for each function. An orange dot means that the phone microphone is being used. For the camera, the indicator dot reflects green.To check the apps using your microphone and camera, open the control centre of your phone. This is located on the top right corner of your phone.
  • Limited Access To Location And Photos: The new operating system also grants limited access to your photos and location. For your photos, you can prevent certain apps from having access to your videos and pictures. Using the Selected Photos option, you can allow connection to only files, that you want. You can prevent certain applications from accessing your geographical location. The best part of this limited access, is that you have three options to choose from. Depending on your preference, you can allow an application to always access your location, never access it, or only access it when the app is in use. Another upgrade in the location settings is the Precise Location toggle switch. With this switch, you can give an application only access to your general location, without disclosing your exact GPS coordinates.
  • It Prevents WiFi Tracking: While a lot of iPhone users are not aware, your phone is tracked. The way it works, whenever your Apple device connects to a wi-fi network, your location is disclosed. This is because a Media Access Control (MAC) address is usually generated once you connect. The address is generated, in order for the local network to keep track of your device and keep you connected. A MAC address is harmless in itself, however through clever monitoring, advertisers secure information about your device and its location. The new iOS 14 has privacy settings to help you avoid wifi tracking. With the Use Private Address feature, you get a different MAC address every time that you connect to a wifi network. This hides your actual address, making it very difficult for any tracking on your device.
  • It Points Bad Passwords: This is one feature that will excite every iOS user. The new iOS 14 comes with a password monitoring system, which makes data breach even more difficult. The monitoring system performs two major functions. It notifies you if your information is found in a data breach, and also provides security recommendations. The monitoring system offers security recommendations whenever your password is problematic. It could be that the password is too short, has been compromised, or is one that you have used elsewhere.

Other new security features include vetting apps for privacy information, you also get privacy reports from Safari, as well as limiting how apps track you. 

Conclusion
The importance of security on mobile phones in today’s world cannot be overemphasized. With the increase in tools available at the disposal of hackers and data thieves, keeping data is harder. This is why the impressive privacy features that comes with iOS 14 is a welcome development.

Latest Mobile App Development

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Technologies

It is no news that the usage of mobile applications has been on the rise in recent years. With the global lockdown that was caused by the outbreak of Covid-19 worldwide, usage of mobile applications reached an all-time high and has stayed so ever since. As a result of the increase in demand for mobile applications, new mobile application developed technologies have been created. These new technologies have impressive features, making them the best choices for creating top-notch mobile application. Below are some of the latest mobile app development technologies.

Five of The Latest Mobile App Development Technologies
These technologies include mobile app development technologies for iOS, Android operating system as well as cross-platform mobile applications. They are: 

  • Swift: Swift has recently emerged as a reliable choice for iOS app developers. It is a native app development technology that works for iOS alone. The best quality of Swift is that it offers developers, advanced development features with very little coding. This ensures that sophisticated applications can be developed in a fast turnaround time. Applications that are developed using Swift are also very easy to maintain. Asides from iOS, Swift is also used by developers on other Apple operating systems including watchOS, macOS and tvOS.
  • Java: One of the easiest mobile application development technologies to navigate, Java is the most popular code language for applications that run on Android operating system. Java is very versatile and extensible, making it very for developers to create high-quality Android applications.
  • C++: Multi-platform apps have been in high demand for quite some time now. Also known as cross-platform applications, these apps are faster to develop saving developers a lot of time, energy and cost. With the increase in demand for multi-platform apps, the need for app development technologies has also been on the rise. C++ is a very simple programming language, that is very effective in developing mobile applications for multiple operating systems. With C++, you only have to develop one mobile to run seamlessly on iOS, Android and Windows operating system. Using C++, it is much easier to monitor your progress and properly document productivity.
  • PHP: PHP is a three-layered model technology model which is used to develop effective applications. PHP is efficient and great for building mobile applications that need large data migration and complex backend. Also, for applications that require data integration, PHP is the best mobile application technology to utilize. It is a very easy language to use, and developers will have no problems developing mobile applications with it.
  • HTML5: While some companies usually look to create native applications, others look to create cross-platform apps that works for multiple operating systems. One other application for some organization is web-fronted applications that run seamlessly on mobile devices. To develop such applications, one of the best app technologies to use is HTML5. Applications developed using this technology supports offline browsing. It is also unprecedented in improving your apps visibility. HTML5 is a reliable option for brands that are having a hard time, working with cross-platform application technologies. You can also be sure to provide your consumers with amazing user experience, using HTML5.

The best quality of these mobile development technologies is that they are easy to use. This makes them useful for both new developers and veterans. If you are a budding developer looking to create a functional application, any of these mobile application development technologies will help you achieve your goal. Apart from these technologies, there are also tools that can aid you app development process. These tools include Appcelerator, PhoneGap, RhoMobile, MoSync and WidgetPad. Choose an app technology that you work best with, and you can be sure to enjoy a smooth mobile application development process.

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